Potential lives within every young person, yet hundreds of thousands of Canadian children and youth are still in urgent need of someone who will stand in their corner and ignite their potential.
Big Brothers Big Sisters – a 106-year-old organization – has been reinvented and reintroduced to the world with a new look, alongside modern, exciting and impactful language. The new brand is a call to action for Canadians to be a part of something bigger, a movement to prove how critical relationships are to our success, mental health and well-being.
The logo’s three lines showcase the three players who help a young person forge a new path forward: the family, the charity, and the volunteer mentor (the “Big”). The new look and brand reflect months of research and consultation with over 3,500 volunteer mentors, young people (“Littles”), parents and guardians, mentoring leaders, and members of the general public from coast to coast.
On September 18, BBBS Guelph staff, board, volunteers and local leaders gathered at City Hall for the charity’s annual flag-raising ceremony, celebrating Big Brothers Big Sisters Day across Canada, which was acknowledged by the 101 other member agencies.
Joining Big Brothers Big Sisters team members to speak and celebrate the charity’s impact were Big/Little Sister match, Julia & Christina; Mayor Cam Guthrie; MP Lloyd Longfield; Ran Zhu, representing MPP Mike Schreiner; Linda Busuttil from the Upper Grand District School Board; Sebastian DalBo from the Wellington Catholic District Schoool Board; and local emergency services representatives.
“We are so excited to share our new brand with the community in Guelph. It truly reflects our commitment to being a progressive and youth-centric mentoring organization,” said Michael Treadgold, Executive Director at Big Brothers Big Sisters of Guelph. “Our modernization is meant to engage a new wave of supporters and give them an opportunity to make a true difference in this world, to change two lives: their own and the life of a young person.”
The new mission of Big Brothers Big Sisters is to enable life-changing mentoring relationships to ignite the power and potential of young people. The call to action is for more people, more volunteers, and more community partners to join the mentoring movement and create that spark. Widespread support from the community is needed to professionally support mentor-mentee matches across the country.